Every Door Direct Mail (EDDM) is a marketing service provided by the United States Postal Service (USPS). It allows businesses to send postcards or flyers to specific neighborhoods or ZIP codes without needing individual addresses. Here are the benefits of Every Door Direct Mail explained in simple terms:
1. Wide Reach: EDDM enables businesses to reach a large audience within a specific geographic area. You can target entire neighborhoods or ZIP codes, ensuring your marketing message reaches many potential customers.
2. Cost-Effective: EDDM is often more affordable compared to traditional direct mail campaigns that require individual addresses. With EDDM, you save money on purchasing mailing lists or addressing each piece individually.
3. Simple Setup: The process of setting up an EDDM campaign is straightforward. You select the desired ZIP codes or neighborhoods, design your postcard or flyer, and drop off the mailing pieces at the local post office for distribution.
4. Increased Visibility: Since EDDM mailers are typically larger in size, they tend to stand out more compared to regular mail. This increased visibility increases the chances of your marketing material being noticed and read by recipients.
5. Targeted Marketing: EDDM allows you to choose specific neighborhoods or ZIP codes where your ideal customers are likely to reside. This targeted approach helps you focus your marketing efforts on areas with higher potential for customer engagement.
6. Local Business Focus: EDDM is particularly beneficial for small businesses or local establishments that primarily serve a specific geographic area. It enables you to reach potential customers in your vicinity and generate foot traffic to your physical store.
7. No Need for Addresses: With EDDM, you don't need to worry about acquiring or managing a mailing list with individual addresses. This simplifies the process and reduces the chances of errors or missing out on potential customers.
Remember, to make the most of EDDM, it's important to design attractive and compelling mailers that grab recipients' attention and clearly convey your message and offers.
If you choose to do your own mailing, visit the EDDM page on USPS.com, open the interactive map, select zip codes and routes, then order enough postcards from our site to cover your order.
If you need help with your next mailing campaign, contact us!
Printed in full color on 16pt heavy cardstock for a sturdy card, great for mailing!
EDDM-compliant sizes: 8x6.5", 9x6.5", 8.5x7", 4.5x12", 6x12", 8x10", 8.5x11", 9x12"
Finish Options: Matte or UV Front, Back or Both sides
Turnaround Time: 5-7 Business Days