Navigating Print Jargon

Understanding common printing terms and industry jargon can empower you to make informed decisions and communicate effectively with print professionals. Here's a breakdown of key printing terms:

1. CMYK: Stands for Cyan, Magenta, Yellow, and Key (Black). These are the four ink colors used in the printing process to create full-color images and graphics.

2. DPI: Dots Per Inch. It refers to the resolution of an image or print, indicating how many...

Jul 16, 2023

Design Tips for Printed Materials

Creating visually appealing and effective print materials doesn't have to be complicated. Here are some simple design advice and best practices for business cards, flyers, brochures, and posters:

1. Keep It Simple: Avoid overcrowding your design with too much text or too many images. Embrace white space, as it helps to draw attention to the important elements and creates a clean, organized look.
2. Use High-Quality Images: If you're using images...

Jul 16, 2023

EDDM Mailing - A Low-Cost Way to Grow Your Business

EDDM (Every Door Direct Mail) is a marketing service offered by the United States Postal Service (USPS) that allows businesses to send direct mail pieces to specific geographic areas without the need for individual addresses. Here are some key benefits of using EDDM for your marketing campaigns:

1. Targeted Local Marketing: EDDM enables businesses to target specific neighborhoods, ZIP codes, or carrier routes, allowing you to focus your marketing efforts on areas where...

Jun 25, 2023

How to Prepare Print-Ready Files: A Simple Guide for Beginners



You've put in the effort to design a stunning print project, and now it's time to bring it to life. But before you hit that "Print" button, it's important to ensure your files are print-ready. Properly preparing your files will help avoid printing mishaps and ensure the best possible results. In this blog post, we'll provide a simple guide on how to prepare print-ready files, even if you're new to the process.


Jun 18, 2023

Design Tips for Impressive Print Materials: A Simple Guide


Designing print materials that catch the eye and effectively communicate your message requires careful consideration and attention to detail. Whether you're creating business cards, flyers, brochures, or posters, understanding some essential design tips will help you create visually appealing and impactful print materials. In this blog post, we'll provide simple design tips to elevate your print projects.


Jun 18, 2023

Choosing the Right Paper for Your Print Project

Choosing the Perfect Paper for Your Print Project: A Simple Guide


When it comes to print projects, the choice of paper plays a crucial role in the overall look and feel of your final product. Selecting the right paper can enhance the design, convey the intended message, and leave a lasting impression. In this blog post, we'll provide a simple guide to help you choose the perfect paper for your print project.


Jun 18, 2023

Digital vs Offset Printing - Which Should I Use?

Which One Is Right for Your Project?

Introduction: In the world of printing, there are two major contenders: digital printing and offset printing. Understanding the differences between these two techniques is crucial for choosing the right method for your print project. In this blog post, we'll break down digital and offset printing in simple terms to help you make an informed decision.


Jun 18, 2023

The Importance of Your Business Card

Business cards may seem old-fashioned in today's digital era, but they still hold significant importance. Here's a simple explanation of why business cards are still relevant:

1. Easy and Convenient Contact Exchange: Business cards provide a quick and convenient way to exchange contact information. Instead of fumbling with phones or writing down details, you can simply hand over a business card. It's a tangible and professional way to share your name, job title, company,...

Jun 11, 2023

The Power of Print: Why Printed Ads Still Matter


In a world where everything seems to be happening online, it's easy to forget about the impact of print marketing. But guess what? Printed ads still hold an essential place in the world of marketing. They have a unique ability to grab our attention, leave a lasting impression, and build trust. Let's explore why print marketing is still important in simple terms.

1. Tangible and Trustworthy:

Printed ads are physical, touchable things. When we hold...

Jun 11, 2023